Google Display Ads Move Into Demand Gen Campaigns
Google says people who use Google Display Ads can now manage the Google Display Network inside Demand Gen campaigns and a tool to help with this change is coming out in June 2026.
News Overview:
Google Display Ads are moving into Demand Gen, where advertisers will manage Google Display Network reach through a newer campaign system. Eligible advertisers can begin using a June 2026 migration tool, while the wider transition is expected to continue into 2027.
Google Display Ads are moving to Demand Gen, which’s where Google Display Network ads will be.
Google says some people who use Google Display Ads can start moving their campaigns to Demand Gen in June 2026.
People can still run ads that only show on the Google Display Network they will be managed in Demand Gen.
The change will keep happening until 2027.
Google is changing how people make and manage Google Display Ads. Google Display Ads have a home in Demand Gen, which’s a type of campaign for ads with pictures and videos on Google and other websites.
What Google Announced
Google said people can now manage the Google Display Network inside Demand Gen campaigns. The Google Display Network is a group of websites and apps where Google Display Ads can show up. This change does not mean Google Display Ads are going away it just means the old way of setting up Google Display Ads campaigns is changing. The change is happening slowly it will be done by 2027.
What Demand Gen Means
Demand Gen is a type of Google Ads campaign that uses pictures, videos and other things to get people interested in something before they search for it. It can show ads on YouTube, Google Maps and the Google Display Network. Demand Gen is like a home for Google Display Ads that try to get people interested in something before they look for it.
When The Migration Starts?
Google says some people can start moving their Google Display Ads campaigns to Demand Gen in June 2026. To do this people will use a tool that helps move their Google Display Ads campaigns. The tool will be available in Google Ads it will help people move their Google Display Ads campaigns to Demand Gen.
Existing Google Display Ads Campaigns Are Not Going Away
People can still use and edit their existing Google Display Ads campaigns until they are moved to Demand Gen. Later new Google Display Ads campaigns will only be made in Demand Gen. Google has not said when the old way of making Google Display Ads campaigns will be gone for good.
Why Google Wants People to Use the Migration Tool
Google says the migration tool can bring over some of the campaign data, which can help the new Google Display Ads campaign work better. This is important because the ad system uses data to learn and make decisions. If a Google Display Ads campaign starts with no data it may not work well at first. Google says using the migration tool can help the Google Display Ads campaign work faster.
Google Display Ads Can Still Run
People can still run Google Display Ads that only show on the Google Display Network. The difference is that these Google Display Ads campaigns will be managed in Demand Gen, not the way.
What People Should Check Before Moving
People should not think that this change is a name change. Before moving a Google Display Ads campaign they should check the campaign goal, budget, audience and other settings. This is important because once a Google Display Ads campaign is moved it cannot be changed back to the way it was.
The Risk for Businesses
The biggest risk is that people may not understand what is happening to their Google Display Ads campaigns. Small businesses may think their Google Display Ads campaign is the same after the change but it will be in a system. Agencies may need to explain the changes to their clients.
The Bigger Change in Google Ads
This change is part of a change in Google Ads. Google is moving campaign work to systems that use automation and machine learning. This can make it easier for people to set up Google Display Ads campaigns and reach people. It can also mean that people have control over their Google Display Ads campaigns.
What Advertisers Should Do Now
Advertisers should first find out which of their Google Display Ads campaigns can be moved to Demand Gen. Then they should group their Google Display Ads campaigns, by risk. Move the ones that are not as important first. People should also watch their Google Display Ads campaigns closely after they are moved and avoid making changes during the week.
The Detail Google Has Not Answered Yet
Google has not said when the old way of making Google Display Ads campaigns will be gone for good. Google says the change will be done by 2027 people need to know the dates to plan and make changes. Until Google gives those dates people should prepare now. Test their Google Display Ads campaigns carefully.