Why Marketing Funnel is Important in 2021
Most business owners and entrepreneurs are struggling to generate leads, sales, and customers through digital marketing.
While many of them have tried different strategies to generate more leads, they haven’t found anything that works for them!.
The marketing funnel is the solution to this problem.
Let me help you learn how to create a powerful lead magnet marketing funnel that will effortlessly attract your ideal customer. In addition, I’ll teach you how to get traffic from social media channels and search engines.
The marketing funnel is one of the essential concepts in business. It’s an easy way to understand what your customer wants from you and how you can deliver it to them.
In this post, we’ll break down the different stages of a marketing funnel and show you how they work together to move prospects through conversion.
What Is a Marketing Funnel
A marketing funnel is an internet marketing technique that helps to capture prospects and turn them into leads. The primary goal of a marketing funnel is to create “AWARENESS,” or introduce your product or service to as many people as possible. So they can eventually become a lead.
There are several components of the sales process that occurs during this method:
- Awareness
- Interest
- Desire
- Action
First, you’ll want to introduce your business by building awareness through content creation such as blogs, press releases, vlogs, podcasts, and social media posts. It will generate attention from potential customers in Likes on Facebook, Subscribers on YouTube, or followers on Twitter.
Next, you’ll create interest by providing more information about your company’s products or services through valuable blog articles and ebooks.
Once you’ve created interest, your prospects will want to purchase your products and services. To do this, you’ll need to create a lead magnet that provides value to them. Here we could get benefits of the marketing funnels. So visitors enter their contact information in our lead magnet funnel exchange for the info. This initial interaction is called “ACTION”.
You could implement the same AIDA principle in your sales funnel to convert more leads into sales or clients. Read more about how a 1-page funnel can make you thousands of dollars online with a profit singularity course and system blueprint.
Why You Should Have Marketing Funnels
Every company trying to generate leads, sales, and customers through digital marketing should use a marketing funnel.
Marketing funnels can help you increase the number of highly relevant prospects interested in purchasing products or services in your industry. These prospects will then become new customers.
Marketing funnels will provide you with much information about your prospects that you can use to create campaigns that match their needs and interests. It also allows you to focus on specific areas of business marketing (blogging, podcasts, vlogging, courses, ebooks) depending upon the type of customer that is most profitable for your business.
How to Design Your Marketing Funnel
Start by asking yourself these 3 simple why questions.
- Why would people want to look at my funnel?
- Why do they need this information?
- And why is it beneficial to them?
If you can’t answer these 3 why questions for every aspect of your marketing funnel, you may have a tough time making it work.
How to Set Up a Lead Magnet With Free Tools
If you don’t have or want to spend lots of money on software or web hosting, use groove funnels. It’s an entirely free marketing funnel and digital marketing tools platform.
Using groove funnels, you can create a lead magnet funnel that allows your customers to enter their details like name, email, or mobile number in exchange for a free ebook, video series, coupon code, or checklist.
How to Set Up a Powerful Lead Magnet With Paid Tools
Do you want to grow your customer base securely and quickly? Use the ClickFunnels platform.
In today’s business climate, companies of all shapes and sizes need to acquire new customers as effortlessly as possible.
Many businesses are using this tactic by creating a lead magnet marketing funnel with Clickfunnels. Lead magnets are pieces of content such as free ebooks or videos which provide value in exchange for contact information from visitors.
These lead magnet funnels can also use lead magnets funnels to provide exclusive access on private social media sites. Such as a private Facebook group or ClubHouse chat room access. People who join in these groups and chat rooms share this valuable content access funnel with their friends and family. This works well because when someone shares your funnel, they’re providing your company with free advertising!
You can take care of the funnel design aspect yourself if you have some creative skills. However, even if you don’t have any, use the drag and drop builder of ClickFunnels and GrooveFunnels.
If you’re looking for something easy to use and will help you get the results you want from your marketing, ClickFunnels is hands down the best option. For example, with ClickFunnels, you could have a custom-designed landing page and an auto-responding email campaign; it helps you send broadcasting emails to each of your leads.
The best part about ClickFunnels and Groove Digital is the ability to create membership sites. With the help of these powerful marketing platforms, you can put your lead magnet funnel on almost autopilot!
How to Drive Traffic to Your Marketing Funnel
Once you’ve set up your marketing funnel, it’s time to start driving targeted traffic (visitors). Unfortunately, this is where most business owners and entrepreneurs struggle.
This section will guide how you could drive traffic from different social media platforms like Facebook, Youtube, Twitter, and search engines like Google, Bing, and Yahoo. Let’s Get Started!
Facebook Marketing:
Did you know that most of your Facebook friends do not see the content in your feed?
That’s why I recommend using Facebook Ads to send targeted traffic (visitors) to our marketing funnel. It allows you to display ads in other people’s feeds and target them based on their interests, backgrounds, etc.
You need to create a Facebook page for advertising in FB ads. The next step is to access the ads manager or business manager account. Then create an Ad with an objective you want to achieve. For example, if you are promoting your lead magnet funnel, you can choose website clicks.
You can track Facebook ads clicks and impressions data from the ads analytics page. That allows you to access your statistics and optimize to scale up your ads.
Don’t forget to add an attractive image or video to your ad as well!. It will increase the conversion rate 3 times more than text-only ads.
Youtube Marketing:
If you’re not using this big video-sharing website to promote your business or product, why are you still reading?
Youtube allows people to see your videos for free. Unfortunately, just like Google, it’s extremely easy to get lost in the youtube search results without proven strategies and a solid foundation of knowledge.
When creating content for YouTube marketing, make sure the videos you create are engaging and interesting to watch. This way, you’ll attract more visitors to your videos and then to the lead funnel.
If you’re going to drive traffic from Youtube, then use freemium tools like TubeBuddy or VidIQ.
Before uploading your video to your Youtube channel, make sure you have your title and description lined up along with an eye-catching thumbnail image for the video.
This will help pull in more visitors from search results on Google, Bing, Yahoo, and Youtube.
Once you’ve uploaded your video, please share it on Facebook and tag some friends in the comments section to get it in front of their eyes!
Another great way to optimize Youtube marketing is to promote your videos with video ads. You will be able to reach a targeted audience and grow your subscriber base as well.
You can drive more traffic by promoting other social media platforms such as Facebook, TikTok, Instagram, Pinterest, Twitter, and LinkedIn.
Twitter Marketing:
Just do a quick search on Google, you’ll find thousands of Twitter accounts dedicated to digital marketing. In addition, most social media marketers have their own Twitter account.
Why not use them?
You can post your lead magnet link or landing page on your Twitter profile or tweets and ask for feedback about working and what’s not working.
Try promoting your content in tweets with hashtags like #digitalmarketingfunnel #leadmagnet #freebook etc., And in addition to your already existing audience, this will help you reach new people.
It would help if you also run ads through Twitter by creating an ad account. The advantage of this is that they are easy to set up and easy to manage as well.
Ways to Use Your Marketing Funnel for Different Types of Companies
– If you’re in real estate, then use a lead magnet like a home buyer package.
– If you run an eCommerce business or selling something online, then attract people with your lead magnet by offering some special deals (special discount codes and coupons) on your new products or service.
– If you run a local business, use your lead magnet to attract new customers by promoting it on Facebook ads and other social media channels. It will generate more traffic for free!
– If you run a service or consulting, then you can attract potential leads by using your lead magnet to get more reviews and testimonials for your service or offer. You will have a new customer for free!
– If you’re an affiliate marketer, then why not create a lead magnet and use it to build your list first by offering a free report. Then, you can broadcast suitable products follow-up email series to these leads who subscribed to your list.
– If you’re an entrepreneur or startup business owner, then why not create a lead magnet like free video training or ebook and use it to build your list. Then, share suitable products via follow-up email series to these leads who subscribed to your list.
Conclusion
The marketing funnel is the strategy to help you identify why your business isn’t generating any leads.
Lead generation is a process that involves a wide range of activities like creating lead magnets to attract targeted leads, running ads on social media, optimizing the website for search engines, and much more. However, it’s not just about getting targeted traffic.
Having a well-structured marketing funnel in place will allow you to focus on all these activities simultaneously in a coordinated manner.
In addition, it will make your job easier and help you get more traffic compared to trying different strategies one by one.
All you need is to follow the few steps mentioned above and create your marketing funnel now.
I hope this post helpful for you to understand why it’s essential to have a marketing funnel and other strategies like Facebook, Youtube, and Twitter marketing and why each one is important for your business.
Hey, I’m Rineesh from Kerala, India. Recently I switched my career to online marketing due to the struggles that happened in my 9-5 job. My brother taught me blogging and affiliate marketing basics. I'm following his path to become a successful entrepreneur. Even though I faced a lot of struggle and problems in my initial days of a new digital career. But I overcome everything and now I know how to enjoy real-life freedom! Thank You.